AI is a very trendy buzzword in the tech space right now. Advancements in artificial intelligence, or what I prefer to call assisted intelligence, are happening at an exponential rate, and as with any new technology there’s a lot of misinformation and misunderstanding about what AI means, and more importantly how you can actually use it to improve your business.
Would you like to know more about your own customer data? How many companies have been hearing the hype around ‘big data’ for years, but still have yet to figure out how to discover insight into their own data?
Data on its own isn’t much–it’s just 1s and 0s. Things start to get interesting when you enrich that data with other data points that add context to the sea of unorganized information. If you want to know more about your customers, start by asking how they align with the buyer personas your marketing team uses to attract them in the first place.
AI can help you to better understand your customers, and what motivates them to take action as they move along the Buyer’s Journey.
If you are interested in learning more about AI, and how it can benefit your business register for our upcoming webinar delivered with our partners at Hydra.ai that will explore Discovering Buyers Personas with AI.
It’s happening on Friday May 25 at 10am PT, and it’s free!