Data. It’s everywhere, but how much of it is useful or relevant? How do you sort through the bits to get to the byte?
Is your data up-to-date? Have you identified patterns that could lead to more predictive outcomes for your sales or marketing process?
Nonprofits face a unique challenge in working with their data. Typically, they have a lot of it but putting it to work can be a challenge for a number of reasons (difficult to manage databases, underresourced staff, etc.).
GivingData Insight & Analytics, an operating brand of Capacity Flux focused on the nonprofit sector, recently published a white paper looking at five key areas of data mining that can drive more revenue for nonprofit charities.
Read the white paper here: https://thegivingdata.com/white-paper-is-there-money-hiding-in-your-data/